Privacy Policy
1. Who We Are
LNO Boutique ("LNO Boutique," "we," "us," or "our") is a locally owned day spa and boutique operating under the DBA "LNO Boutique," located at 7200 E Dry Creek Rd, Ste F102, Centennial, CO 80112. We provide med spa treatments, laser hair removal, facials, nail care, massage therapy, and related beauty and wellness services to clients throughout the South Denver Metro area, including Centennial, Highlands Ranch, Parker, Lone Tree, Englewood, and surrounding communities.
This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at www.likenootherboutique.com, use our booking platform, communicate with us via phone, email, or SMS/text message, visit our physical location, or otherwise interact with our services.
By using our website, services, or visiting our premises, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.
2. Information We Collect
a) Personal Information You Provide
When you book an appointment, contact us, subscribe to communications, or otherwise interact with LNO Boutique, we may collect:
Full name
Email address
Phone number (including mobile number)
Mailing or billing address
Appointment and service preferences
Payment information (processed securely through third-party payment processors — we do not store full payment card details)
Communications you send to us (emails, text messages, form submissions)
Photographs taken at our premises (with your knowledge — see Section 7)
b) Information Collected Automatically
When you visit our website or interact with us, certain information may be collected automatically, including:
IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and referring URLs
Cookies and similar tracking identifiers
User behavior data such as clicks, scrolls, mouse movements, and page interactions (collected via Microsoft Clarity — see Section 9)
Phone call audio recordings and AI-generated transcriptions (see Section 5)
Video and audio recordings from surveillance cameras in common areas of our spa (see Section 6)
c) Information from Third Parties
We may receive limited information from third-party platforms such as our online booking system, social media platforms (e.g., Instagram), review platforms, and analytics providers.
3. How We Use Your Information
We use the personal information we collect for the following purposes:
To schedule, confirm, and manage your appointments
To provide and improve our spa, beauty, and wellness services
To communicate with you about your appointments, including via SMS/text message notifications, reminders, and email
To send promotional offers, updates, and marketing communications via text message and/or email (with your consent)
To process payments and maintain transaction records
To respond to your questions, requests, and feedback
To record and transcribe phone calls for quality assurance, training, and record-keeping purposes
To maintain the safety and security of our premises through video and audio surveillance in common areas
To operate, maintain, and improve our website, including analyzing user behavior through session recordings and heatmaps
To create and share content on social media featuring our work and client experiences (with your knowledge)
To comply with applicable laws, regulations, and legal processes
To protect the rights, safety, and property of LNO Boutique, our clients, and others
4. SMS/Text Messaging & Email Marketing
SMS Terms of Service
By opting into SMS from a web form, booking platform, or other medium, you are agreeing to receive SMS messages from LNO Boutique. These messages may include:
Appointment confirmations and reminders
Account notifications
Service updates and promotions
Special offers and marketing messages
Responses to your inquiries
Important SMS Disclosures:
Message frequency varies. The number of messages you receive depends on your interactions and appointments.
Message and data rates may apply. Check with your wireless carrier for details about your messaging plan.
SMS consent is not a condition of purchase. You are not required to consent to receive text messages in order to purchase any goods or services from LNO Boutique.
SMS consent and your phone number are not shared with third parties or affiliates for marketing purposes.
How to Opt Out of SMS
You may opt out of receiving SMS messages from LNO Boutique at any time by texting STOP to any message you receive from us. After opting out, you will receive a final confirmation message and will no longer receive SMS messages from LNO Boutique. To opt back in at any time, text START.
Need Help?
For assistance with our SMS messaging program, you can:
Text HELP to any message from us
Visit our website at https://lno.care
Call us at (720) 967-0000
Supported Carriers
Our SMS program is supported on all major U.S. wireless carriers, including AT&T, Verizon, T-Mobile, Sprint, and others. Carriers are not liable for delayed or undelivered messages.
Email Marketing Communications
With your consent, LNO Boutique may also send marketing and promotional communications to you via email. These emails may include special offers, seasonal promotions, new service announcements, beauty tips, and appointment reminders.
You may opt out of marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any promotional email you receive from us, or by contacting us directly. Please note that even after opting out of marketing emails, we may still send you transactional or service-related emails (such as appointment confirmations) as needed.
5. Phone Call Recording & AI Transcription
LNO Boutique records inbound and outbound phone calls and uses artificial intelligence (AI) technology to generate transcriptions of those calls. By calling or receiving a call from LNO Boutique, you acknowledge and consent to the recording and AI transcription of the conversation.
Purpose of Call Recording
Phone calls are recorded and transcribed for the following purposes:
Quality Assurance: To monitor and improve the quality of our customer service and client interactions
Training: To train staff members on best practices for client communication
Accuracy: To maintain accurate records of appointment details, service requests, and client communications
Dispute Resolution: To resolve any misunderstandings or disputes regarding services, appointments, or communications
Call Recording Notice
A notification will be provided at the beginning of each call to inform you that the call may be recorded and transcribed. Colorado is a one-party consent state for call recording; however, we provide notice as a courtesy and as part of our commitment to transparency.
Data Handling
Call recordings and AI-generated transcriptions are stored securely and access is limited to authorized LNO Boutique personnel. Recordings and transcriptions are retained only for as long as necessary to fulfill the purposes described above and are then securely deleted. Call recordings and transcriptions are not sold or shared with third parties for marketing purposes.
6. On-Premises Video & Audio Surveillance
For the safety and security of our clients, staff, and property, LNO Boutique operates video and audio surveillance cameras in common areas of our spa premises.
Areas Covered
Monitored Areas: Surveillance cameras are present in common areas such as the reception/lobby, waiting areas, hallways, retail areas, and building entrances and exits.
Areas NOT Monitored: Surveillance cameras are never installed in private treatment rooms, restrooms, or any area where clients have a reasonable expectation of privacy during services.
Purpose of Surveillance
On-premises surveillance recordings are used for the following purposes:
To protect the safety and security of clients, staff, and visitors
To deter and investigate theft, vandalism, or other incidents
To resolve disputes or verify incidents that occur on the premises
To comply with applicable law enforcement requests, when legally required
Notice & Consent
Signage is posted at our premises to notify visitors that video and audio recording is in progress. By entering the common areas of LNO Boutique, you acknowledge and consent to being recorded by our surveillance system. Surveillance footage is stored securely with restricted access and is retained only for as long as reasonably necessary for security purposes before being automatically overwritten or deleted.
7. Photography & Social Media
LNO Boutique may take photographs or short videos of clients, completed services, and the spa environment. These images may be used on our website, social media accounts (including Instagram @lno_boutique), marketing materials, and other promotional channels.
What You Should Know
Awareness: You will be made aware before any photographs or videos are taken of you or your completed service.
Usage: Photos and videos may be posted on our social media accounts, website, printed materials, and digital advertising to showcase our services and client experiences.
Opt-Out: If you do not wish to be photographed or have your images shared, simply inform your service provider or any staff member before or during your visit. We will respect your preference.
Removal Requests: If a photo or video of you has been posted and you would like it removed, please contact us using the information in the "Contact Us" section below, and we will remove it within a reasonable timeframe.
We will never sell your photographs or likeness to third parties. Images are used solely for LNO Boutique's own marketing, portfolio, and promotional purposes.
8. How We Share Your Information
LNO Boutique does not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:
Service Providers: We may share your information with trusted third-party vendors who assist us in operating our business, such as our appointment booking platform, payment processors, email/SMS communication platforms, phone system and AI transcription providers, website analytics tools (including Microsoft Clarity), and website hosting providers. These providers are obligated to protect your data and use it only for the purposes we specify.
Legal Compliance: We may disclose your information — including call recordings, surveillance footage, or transcriptions — when required by law, regulation, legal process, or governmental request.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
Protection of Rights: We may share information to protect the rights, property, or safety of LNO Boutique, our clients, or others.
Your SMS consent and phone number will never be shared with third parties or affiliates for marketing or promotional purposes.
9. Cookies, Tracking Technologies & Microsoft Clarity
Our website uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content. These technologies may collect information such as your browser type, pages visited, and time spent on our site.
Microsoft Clarity
We use Microsoft Clarity to better understand how visitors interact with our website. Microsoft Clarity is a behavioral analytics tool that helps us improve the user experience by collecting the following types of data:
Session Recordings: Clarity may record your browsing sessions, capturing mouse movements, clicks, scrolls, and page navigation. These recordings help us identify usability issues and improve our website layout and content.
Heatmaps: Clarity generates heatmaps that show aggregated data about where users click, scroll, and spend time on our pages.
Performance Metrics: Clarity collects data on page load times, JavaScript errors, and other technical performance indicators.
What Microsoft Clarity Does NOT Collect:
Clarity does not collect passwords, payment details, or other sensitive form field inputs.
Sensitive input fields are automatically masked in session recordings.
Microsoft Clarity uses first-party cookies and third-party cookies to function. Data collected through Clarity is processed by Microsoft in accordance with the Microsoft Privacy Statement. By using our website, you acknowledge the processing of your interaction data by Microsoft Clarity. For more information about Microsoft Clarity, visit https://clarity.microsoft.com.
Other Analytics Tools
We may also use additional third-party analytics services such as Google Analytics, which collect and process data in accordance with their own privacy policies.
Managing Your Cookie Preferences
You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, or set your browser to notify you before a cookie is stored. Please note that disabling cookies may affect certain features and functionality of our website.
10. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), secure payment processing through PCI-compliant providers, restricted access to personal data, secure storage of call recordings and surveillance footage, and controlled access to AI-generated transcriptions.
While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.
11. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:
Phone call recordings and AI transcriptions: Retained for a reasonable period necessary for quality assurance and record-keeping, then securely deleted.
Surveillance footage: Retained for a limited period for security purposes before being automatically overwritten or deleted.
Photographs and videos: Retained for marketing use unless you request removal.
Client account and appointment data: Retained for the duration of our business relationship and as required by law.
When your information is no longer needed, we will securely delete or anonymize it.
12. Your Rights & Choices
Depending on your location, you may have certain rights regarding your personal information, including:
Access: Request a copy of the personal information we hold about you.
Correction: Request corrections to inaccurate or incomplete information.
Deletion: Request that we delete your personal information, subject to certain legal exceptions.
Opt-Out of SMS Marketing: Opt out of text messages by texting STOP to any message from us.
Opt-Out of Email Marketing: Click the "Unsubscribe" link in any promotional email.
Opt-Out of Photography: Inform any staff member that you do not wish to be photographed, or request removal of existing photos by contacting us.
Opt-Out of Behavioral Tracking: Disable cookies in your browser settings to limit data collected by Microsoft Clarity and other analytics tools.
Do Not Sell: LNO Boutique does not sell personal information.
To exercise any of these rights, please contact us using the information in the "Contact Us" section below. We will respond to verified requests within the timeframes required by applicable law.
If you are a Colorado resident, you may have additional rights under the Colorado Privacy Act (CPA), including the right to access, correct, delete, and opt out of certain data processing activities. To submit a CPA request, please contact us directly.
13. Children's Privacy
Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.
14. Third-Party Links
Our website may contain links to third-party websites, such as our booking platform, social media pages, or review sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
15. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.
16. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
LNO Boutique
7200 E Dry Creek Rd, Ste F102
Centennial, CO 80112
Phone: (720) 967-0000
Website: www.likenootherboutique.com
Support: [email protected]