Privacy Policy

1. Who We Are

LNO Boutique (“LNO Boutique,” “we,” “us,” or “our”) is a locally owned day spa and boutique operating under the DBA “LNO Boutique,” located at 7200 E Dry Creek Rd Ste F102, Centennial, CO 80112. We provide med spa treatments, laser hair removal, facials, nail care, massage therapy, and related beauty and wellness services to clients throughout the South Denver Metro area, including Centennial, Highlands Ranch, Parker, Lone Tree, Englewood, and surrounding communities.

This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit our website at www.likenootherboutique.com, use our booking platform, communicate with us via phone, email, or SMS/text message, visit our physical location, or otherwise interact with our services.

By using our website, services, or visiting our premises, you agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of our website and services.

2. Information We Collect

a) Personal Information You Provide

When you book an appointment, contact us, subscribe to communications, or otherwise interact with LNO Boutique, we may collect:

• Full name
• Email address
• Phone number (including mobile number)
• Mailing or billing address
• Appointment and service preferences
• Payment information (processed securely through third-party payment processors — we do not store full payment card details)
• Communications you send to us (emails, text messages, form submissions)
• Photographs taken at our premises (with your knowledge — see Section 7)

b) Information Collected Automatically

When you visit our website or interact with us, certain information may be collected automatically, including:

• IP address and approximate geographic location
• Browser type and version
• Device type and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookies and similar tracking identifiers
• User behavior data such as clicks, scrolls, mouse movements, and page interactions (collected via Microsoft Clarity — see Section 9)
• Phone call audio recordings and AI-generated transcriptions (see Section 5)
• Video and audio recordings from surveillance cameras in common areas of our spa (see Section 6)

c) Information from Third Parties

We may receive limited information from third-party platforms such as our online booking system, social media platforms (e.g., Instagram), review platforms, and analytics providers.

3. How We Use Your Information

We use the personal information we collect for the following purposes:

• To schedule, confirm, and manage your appointments
• To provide and improve our spa, beauty, and wellness services
• To communicate with you about your appointments, including via SMS/text message notifications, reminders, and email
• To send promotional offers, updates, and marketing communications via text message and/or email (with your consent)
• To process payments and maintain transaction records
• To respond to your questions, requests, and feedback
• To record and transcribe phone calls for quality assurance, training, and record-keeping purposes
• To maintain the safety and security of our premises through video and audio surveillance in common areas
• To operate, maintain, and improve our website, including analyzing user behavior through session recordings and heatmaps
• To measure which of our advertisements lead to bookings, and to show our advertisements to people likely to be interested in our services (see Section 9)
• To create and share content on social media featuring our work and client experiences (with your knowledge)
• To comply with applicable laws, regulations, and legal processes
• To protect the rights, safety, and property of LNO Boutique, our clients, and others

4. SMS/Text Messaging & Email Marketing

SMS Terms of Service

By opting into SMS from a web form, booking platform, or other medium, you are agreeing to receive SMS messages from LNO Boutique. These messages may include:

• Appointment confirmations and reminders
• Account notifications
• Service updates and promotions
• Special offers and marketing messages
• Responses to your inquiries

Important SMS Disclosures

• Message frequency varies. The number of messages you receive depends on your interactions and appointments.
• Message and data rates may apply. Check with your wireless carrier for details about your messaging plan.
• SMS consent is not a condition of purchase. You are not required to consent to receive text messages in order to purchase any goods or services from LNO Boutique.
• SMS consent and your phone number are not shared with third parties or affiliates for marketing purposes.

How to Opt Out of SMS

You may opt out of receiving SMS messages from LNO Boutique at any time by texting STOP to any message you receive from us. After opting out, you will receive a final confirmation message and will no longer receive SMS messages from LNO Boutique. To opt back in at any time, text START.

Need Help?

For assistance with our SMS messaging program, you can:

• Text HELP to any message from us
• Visit our website at https://lno.care
• Call us at (720) 967-0000

Supported Carriers

Our SMS program is supported on all major U.S. wireless carriers, including AT&T, Verizon, T-Mobile, Sprint, and others. Carriers are not liable for delayed or undelivered messages.

Email Marketing Communications

With your consent, LNO Boutique may also send marketing and promotional communications to you via email. These emails may include special offers, seasonal promotions, new service announcements, beauty tips, and appointment reminders.

You may opt out of marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any promotional email you receive from us, or by contacting us directly. Please note that even after opting out of marketing emails, we may still send you transactional or service-related emails (such as appointment confirmations) as needed.

5. Phone Call Recording & AI Transcription

LNO Boutique records inbound and outbound phone calls and uses artificial intelligence (AI) technology to generate transcriptions of those calls. By calling or receiving a call from LNO Boutique, you acknowledge and consent to the recording and AI transcription of the conversation.

Purpose of Call Recording

• Quality Assurance: To monitor and improve the quality of our customer service and client interactions
• Training: To train staff members on best practices for client communication
• Accuracy: To maintain accurate records of appointment details, service requests, and client communications
• Dispute Resolution: To resolve any misunderstandings or disputes regarding services, appointments, or communications

Call Recording Notice

A notification will be provided at the beginning of each call to inform you that the call may be recorded and transcribed. Colorado is a one-party consent state for call recording; however, we provide notice as a courtesy and as part of our commitment to transparency.

Data Handling

Call recordings and AI-generated transcriptions are stored securely and access is limited to authorized LNO Boutique personnel. Recordings and transcriptions are retained only for as long as necessary to fulfill the purposes described above and are then securely deleted. Call recordings and transcriptions are not sold or shared with third parties for marketing purposes.

6. On-Premises Video & Audio Surveillance

For the safety and security of our clients, staff, and property, LNO Boutique operates video and audio surveillance cameras in common areas of our spa premises.

Areas Covered

• Monitored Areas: Surveillance cameras are present in common areas such as the reception/lobby, waiting areas, hallways, retail areas, and building entrances and exits.
• Areas NOT Monitored: Surveillance cameras are never installed in private treatment rooms, restrooms, or any area where clients have a reasonable expectation of privacy during services.

Purpose of Surveillance

• To protect the safety and security of clients, staff, and visitors
• To deter and investigate theft, vandalism, or other incidents
• To resolve disputes or verify incidents that occur on the premises
• To comply with applicable law enforcement requests, when legally required

Notice & Consent

Signage is posted at our premises to notify visitors that video and audio recording is in progress. By entering the common areas of LNO Boutique, you acknowledge and consent to being recorded by our surveillance system. Surveillance footage is stored securely with restricted access and is retained only for as long as reasonably necessary for security purposes before being automatically overwritten or deleted.

7. Photography & Social Media

LNO Boutique may take photographs or short videos of clients, completed services, and the spa environment. These images may be used on our website, social media accounts (including Instagram @lno_boutique), marketing materials, and other promotional channels.

What You Should Know

• Awareness: You will be made aware before any photographs or videos are taken of you or your completed service.
• Usage: Photos and videos may be posted on our social media accounts, website, printed materials, and digital advertising to showcase our services and client experiences.
• Opt-Out: If you do not wish to be photographed or have your images shared, simply inform your service provider or any staff member before or during your visit. We will respect your preference.
• Removal Requests:If a photo or video of you has been posted and you would like it removed, please contact us using the information in the “Contact Us” section below, and we will remove it within a reasonable timeframe.

We will never sell your photographs or likeness to third parties. Images are used solely for LNO Boutique’s own marketing, portfolio, and promotional purposes.

8. How We Share Your Information

We do not sell your personal information for money. We do share limited information with advertising and analytics partners so that we can measure which of our advertisements lead to bookings, and so we can show our advertisements to people likely to be interested in our services. Under Colorado law this sharing is called targeted advertising, and you have the right to opt out of it — see Section 12.

Otherwise, we share your information only in the following limited circumstances:

• Advertising Partners: Meta (Facebook and Instagram) and Google, as described in Section 9.
• Service Providers: We may share your information with trusted third-party vendors who assist us in operating our business, such as our appointment booking platform, payment processors, email/SMS communication platforms, phone system and AI transcription providers, website analytics tools (including Microsoft Clarity), and website hosting providers. These providers are obligated to protect your data and use it only for the purposes we specify.
• Legal Compliance: We may disclose your information — including call recordings, surveillance footage, or transcriptions — when required by law, regulation, legal process, or governmental request.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• Protection of Rights: We may share information to protect the rights, property, or safety of LNO Boutique, our clients, or others.

Your SMS consent and phone number will never be shared with third parties or affiliates for marketing or promotional purposes. Call recordings, transcriptions and surveillance footage are never shared with advertising partners.

9. Cookies, Tracking Technologies & Advertising

Our website uses cookies, pixels, and similar tracking technologies to enhance your browsing experience, analyze website traffic, and deliver relevant content. These technologies may collect information such as your browser type, pages visited, and time spent on our site.

Meta (Facebook and Instagram)

We use the Meta Pixel and Meta’s Conversions API. When you book a visit, or buy a gift card or package through our website, we send Meta a record of that purchase — the amount, the confirmation number, and identifiers used to match the purchase to a Facebook or Instagram account.

Those identifiers include your name, email address and phone number, which are irreversibly hashed (SHA-256) in your browser before they are sent. We do not transmit your phone number or email address to Meta in readable form. Hashing lets Meta check whether one of its accounts already matches; it does not let Meta recover the original value from us.

We also send your IP address, browser user-agent, and Meta’s own advertising cookie, which are not hashed. Meta’s handling of this data is governed by its own terms at facebook.com/legal/terms/dataprocessing.

Google

We use Google Analytics and Google Ads conversion tracking to understand how visitors find us and which advertisements lead to bookings. Google processes this data in accordance with its own privacy policy.

Microsoft Clarity

We use Microsoft Clarity to better understand how visitors interact with our website. Clarity is a behavioral analytics tool that collects:

• Session Recordings: Clarity may record your browsing sessions, capturing mouse movements, clicks, scrolls, and page navigation. These recordings help us identify usability issues and improve our website layout and content.
• Heatmaps: Clarity generates heatmaps that show aggregated data about where users click, scroll, and spend time on our pages.
• Performance Metrics: Clarity collects data on page load times, JavaScript errors, and other technical performance indicators.

Clarity does not collect passwords, payment details, or other sensitive form field inputs, and sensitive input fields are automatically masked in session recordings. Microsoft Clarity uses first-party and third-party cookies to function, and data collected through Clarity is processed by Microsoft in accordance with the Microsoft Privacy Statement. For more information, visit clarity.microsoft.com.

Managing Your Cookie Preferences

You can control cookie preferences through your browser settings. Most browsers allow you to block or delete cookies, or set your browser to notify you before a cookie is stored. Please note that disabling cookies may affect certain features and functionality of our website. To stop us sharing your identity with advertising partners, use the control in Section 12.

10. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encrypted data transmission (SSL/TLS), secure payment processing through PCI-compliant providers, restricted access to personal data, secure storage of call recordings and surveillance footage, and controlled access to AI-generated transcriptions.

While we strive to protect your information, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

11. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. Specific retention periods include:

• Phone call recordings and AI transcriptions: Retained for a reasonable period necessary for quality assurance and record-keeping, then securely deleted.
• Surveillance footage: Retained for a limited period for security purposes before being automatically overwritten or deleted.
• Photographs and videos: Retained for marketing use unless you request removal.
• Client account and appointment data: Retained for the duration of our business relationship and as required by law.

When your information is no longer needed, we will securely delete or anonymize it.

12. Your Rights & Choices

Depending on your location, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request corrections to inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain legal exceptions.
• Opt-Out of SMS Marketing: Opt out of text messages by texting STOP to any message from us.
• Opt-Out of Email Marketing:Click the “Unsubscribe” link in any promotional email.
• Opt-Out of Photography: Inform any staff member that you do not wish to be photographed, or request removal of existing photos by contacting us.
• Opt-Out of Behavioral Tracking: Disable cookies in your browser settings to limit data collected by Microsoft Clarity and other analytics tools.
• Opt-Out of Targeted Advertising: Use the control below, or contact us.

We honor the Global Privacy Control browser signal as an opt-out request. You may also opt out by emailing info@likenootherboutique.com or calling (720) 967-0000, and we will action it within 45 days as Colorado law requires. We will not charge you a different price or give you a lesser standard of service for opting out.

We do not sell personal information for money, and we do not process personal data for profiling that produces legal or similarly significant effects.

If you are a Colorado resident, you have additional rights under the Colorado Privacy Act (CPA), including the right to access, correct, delete, obtain a portable copy of your personal data, and opt out of targeted advertising. If we decline a request, you may appeal by replying to our decision, and we will respond within 45 days. To submit a CPA request, contact us using the details in Section 16.

13. Children’s Privacy

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

14. Third-Party Links

Our website may contain links to third-party websites, such as our booking platform, social media pages, or review sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

15. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or applicable laws. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website and services after any changes constitutes your acceptance of the updated policy.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: